About Us

L Wear is a Rotorua based business providing screen printing, embroidery, digital and vinyl transfer services. We intend to compete by providing our customers with “all branding” options and a complete “one stop shop”. L Wear continues to strive for excellence and maintain our mission statement:

“Ma te kakahu te tangata ka piata”

It was from humble beginnings that my journey began, where in 2005 my old boss informed me he was selling his old unused printing equipment. For various reasons this was perfectly timed and that is where my road to self-employment began. It wasn’t long before I was setting up in my garage at home.

I remember in summer the garage could be likened to a sauna when the  dryer was running.   I quickly learnt that when you work from home customers can turn up at any given time, even after closing. To greet people in your bra and shorts not a great first impression! oh well it was a sports bra.

“You know what? T shirt printing is pretty cool!”

You see, I had an amazing idea to deliver pamphlets for my new business venture, it also helped that I worked as a part time postie… Yeah I was gonna take on the world by storm! One thing led to another and within 6 months I had gained enough customers that my extra pamphlet delivering days were over. 3 years later a perfect sized factory came up for sale, so I bit the bullet and moved my business to a sound factory in a great location.

I’m the sort of person who had to learn everything from the ground up. If I was going to ask someone to hand over their hard earned money I needed to be really good at what I do, this is where the old screen printing plant was upgraded to a fully automatic press (the only operation like it in Rotorua). I purchased a few more industry gadgets, embroidery machine, vinyl cutting machine and a digital printing machine, slowly but surely I was building a solid foundation. To this day my values still remain the same, if you’re going to take money from people for a service, be good at what you do!

“Clothed appropriately a person will shine”